Thank you!
Click the button below to download your copy of the Personal Branding Power Bundle.
Confidently put yourself out there in an authentic way to elevate your business
You know you should make yourself more visible online… but you have no clue where to begin. You realize that people’s buying decisions are now heavily based on what they see on the web so showing up and putting yourself out there is crucial for the future building of your business.
But right now you see so many people doing it in the wrong way and you fear you’ll make the same bad impression they are. The thought of making yourself more visible, may make you feel:
- Self-conscious
- Too salesy
- Like you're bragging
- Like it's shameless self-promotion
Imagine having personal branding photos that show the best version of you and communicate your message in a natural, real and human way…. without any salesy, tacky nonsense?
"It changed my business"
“Whaaaat? Thank you! OMG - you can’t even imagine how your Personal Branding Guide changed my business! ❤️ It changed my business in such a positive way. It also gets me well prepared and excited (and not anxious anymore) for my client meetings and shoots. My most recent client was very impressed by the thoughtful questions and obviously tell he was mulling them over! Thank you!” ~ Catherine Schmitt, Photographer / Germany
"I'd never have the confidence to do that before"
“I’ve had [my personal branding photos] in magazines and done a lot of personal branding with them which are things that I’d never had the confidence to do before.” ~ Beth Rezoski, Realtor
Introducing the series:
From Head to Personal Branding
Two separate online courses. One for Entrepreneurs and the other for Photographers.
... for Entrepreneurs
The online course, From headshot to personal branding for… entrepreneurs, is the first of its kind that teaches you how to plan your in shoot in detail, find the best photographer and get usable photos tailored to your brand. In addition to the 16-page workbook with accompanying video training, 8 actionable videos and several checklists on how to prepare for your shoot, how to look good in photos and a step-by-step process on where and how to use your photos once you receive them is also included.
... for Photographers
The online course, From headshot to personal branding for… photographers, is the first of its kind that not only teaches you how to price, sell and market but provides you with prewritten and professionally designed templates that are quickly customizable with your own branding to get you started quickly.
"Just because of those photos, I’ve been contacted by local publications, local magazines and they’ve wanted to feature stories on me”
“She truly captured who I am and the type of photos I wanted to use in my marketing and branding materials and I think she captured it perfectly. People have seen those photos on my website and on social media and just because of those photos I’ve been contacted by local publications, local magazines and they’ve wanted to feature stories on me.” ~ Noah Fleming, Marketing Consultant & Author
Here are just a few a-things you’ll experience:
... for Entrepreneurs
|
✔️You’ll get 16-page workbook with accompanying video training to define, upgrade and plan your personal branding photoshoot ✔️ You’ll create a shareable communication document to give to your photographer to get the exact photos you need ✔️ You’ll learn how to choose a great photographer and what ask ahead of time to make sure you’re paying extra later ✔️ You’ll learn tips and tricks to make you look good in photos ✔️ You’ll learn what key things to bring to your photoshoot so your photos look streamlined with your brand ✔️ You’ll learn what to wear to your shoot and what to absolutely avoid (men + women) ✔️ You’ll learn how to get photos that will stand the test of time so you’re not running back to do another photoshoot sooner than necessary ✔️ You’ll learn how to get photos that communicate your brand message in a natural real non-salesy non-cheesey way ✔️ You’ll learn how and where to use photos once you receive them ✔️ You’ll learn how to overcome self-doubt with strategies to show your true desire to help and serve your clients ✔️ You’ll learn how to post your photos on social media without it coming across as shameless self-promotion or like you’re bragging |
... for Photographers
|
✔️ You'll learn from watching a live shoot how to pose and direct your clients to get authentic expressions and capture a variety of photos they use to elevate their marketing ✔️ You’ll receive pre-written copy to prevent fumbling to explain how personal branding will benefit your clients ✔️ You’ll get each step of my workflow including how + when to send certain PDFs to clients to prevent client objections ✔️ You’ll learn how to keep the workflow short and simple to prevent client overwhelm and ensure more bookings and increased revenue ✔️ You’ll learn how to price properly so that your lowest-priced packages are NOT your primary package anymore ✔️ You’ll learn why some photographers never sell their top packages so you don't fall into this trap ✔️ You’ll learn when to send invoices to keep things simple so that clients don’t get sticker shock and you don’t have any receivables ✔️ You’ll learn how to give your clients marketing and branding suggestions so they’ll see the value. (No you don’t need a marketing degree to do this). ✔️ You’ll get in-depth instruction on how to use the consultation guide to lead client consultations effectively ✔️ You’ll learn how to solve problems that I have personally had to solve and how I turned my headshot inquires into full personal branding clients |
My Story
I started marketing my business online while living overseas in Europe. This was over 12 years ago. At the time I had no choice but to market myself online because of my logistical situation - I couldn’t be there in-person. I needed to find a way to show my true, real self online in a natural way so people could get to know, like trust me... and buy from me.
- Was it nerve-racking? Yes!
- Did I pick myself apart more anyone yes? Yes!
- Did I do it anyway? Yes!
And it worked! I steadily gained more engagement, momentum, inquires and bookings.
Upon my return home several months later, my calendar was fully booked. (A little too fully booked for my husband’s likings because he hardly got to see me… but that’s a different story.)
But back to putting myself out there... at the time I was just starting out in photography. I wasn’t the best and I certainly didn't have the most experience. I felt like, who the hell am I to be putting myself out there offering my products and services?
Couple this concern with also not being able to meet my potential clients in-person...
This created my worst fear - people thinking I’m some sort of online scam artist. After all, to book their photoshoots they needed to pay me a retainer to save their dates. Sometimes this was as high as $2000 if they were booking a wedding.
But it worked. And it worked really well.
This gave birth to a framework and strategy that I’ve now honed and adapted to help my clients. On average, they've reported an increase of 300% in engagement and 55% increase in sales after using their personal branding photos in their business.
I’ve worked with CEOs, doctors, entrepreneurs, bankers, real estate agents, lawyers, make-up artists, salons, artists, coaches and many more.
I’ve been featured on Sue Bryce Education, The Portrait Masters shop, Animoto, and Seamless Photo because I've helped so many people get results.
Helping others has always been my nature and that's why I'm drawn to this industry. The most rewarding part of my work is seeing others grow and achieve their goals. As a personal branding photographer, I learn about your business and where you want to take it in the future. Then through photography, I help you reach those goals.
I truly want to see you succeed.
See you inside one of the programs!
"Tremendous response already"
Thank you for the consuktation kit! I think it pairs nicely with the PDF I purchased for personal branding. Thank you so very much for sharing this valuable resource with us. I feel it is going to be very valuable as I expand my personal branding line. I have had a tremendous response already just from the PDF so I can only image the kit will add more “credibility” to my “expertise.” Thank you so very much for all you do!
~ Kristine Logan Gieschen, Photograprapher / Indiana
"Photography and branding are huge in escalating your business and is worth the investment"
I’ve used all of these photographs from Heike in magazines. I‘ve also used them in my promotional materials, bookmarks, the cover of my book the Pinata Theory. I believe photography and branding are huge in escalating your business and is worth the investment. ~ Charlene Renaud, Author & Coach
... for Entrepreneurs
The online course, From headshot to personal branding for… entrepreneurs, is the first of its kind that teaches you how to plan your in shoot in detail, find the best photographer and get usable photos tailored to your brand. In addition to the 16-page workbook with accompanying video training, 8 actionable videos and several checklists on how to prepare for your shoot, how to look good in photos and a step-by-step process on where and how to use your photos once you receive them is also included.
... for Photographers
The online course, From headshot to personal branding for… photographers is the first of its kind that not only teaches you how to price, sell and market but provides you with prewritten and professionally designed templates that are quickly customizable with your own branding to get you started quickly.