ABOUT
Listen - I totally get it.... there are so many people giving advice about personal branding, it’s hard to weed through the good and bad advice.
There are so many experts...
... from people who’ve been in business for years and have kept their businesses thriving by weathering the ups and downs.
... to people who’ve created their first website with a template.
Both will have useful advice - but who's going to help you make the biggest strides, in the least amount of time, with the least amount of (possibly expensive) setbacks along the way?
My name is Heike Delmore! I’ve worked with everyone from budding entrepreneurs with just an idea to blue chip brands like Mastercard, Bayer, Dundee Wealth Management and Thomas Cook travel. I’ve helped hundreds of coaches, authors, real estate agents, bankers, psychics and stylists define their brands and bring it to fruition through imagery to change their lives.
Their results? They’ve hit the ground running months and often years ahead of where they thought they'd be at that present moment.
The thing about me is it that I’m constantly evolving and I believe your brand should be as well.
A personal brand is not something you create once and then it's done.
No it’s something that is ever changing, apating and growing with you.
Think about where you were 10 years ago, 5 years ago or even 6 months ago - isn’t the person you are today feel somewhat if not a lot different then the person you were back then. Further,
Have your interests and tastes changed? Has your business changed? Or have you left your old corporate world and decided to take your idea, talent or product to the next level?
Your personal brand is something that needs a yearly audit.
Does it match with your goals for next year?
Does it still represent who you are?
Does it highlight what you want offer going forward?
10 years ago I left the advertising agency world and took up wedding photography. As a matter of fact, I still shoot some weddings because I love them. But back to the point…. I loved photography and I people seems to love my style so I got a lot of requests for shooting shootings weddings.
I’ve taken an audit and I’ve realized that helping clients develop and photograph their personal brands really excites me. And as such, I’ve respositioned my personal branding to attract entrepreneurs and executives who need to plan and develop their brands and further have me photograph their visions.
A natural step for me with my experience in advertising and photography.
But the point being - we all change. Sometimes a little and sometimes a lot.
And that's great.
We all need to grow to feel alive and fulfilled.
My branding that attracted wedding clients isn’t the same branding that is going to attract clients seeking personal branding.
So the next question is - how do you evolve or pivot from one thing to another?
This is what this website and all of the helpful blog articles are here to help you do.
Whether you have left the corporate world to pursue your passion for photography or yoga...
Whether you’re a estathican taking the leap to become to a real estate agent…
Whether you’re a hairstylist who is opening a cafe…
Whether you’re a banker turning independent advisor….
The same basic principles apply.
They may look different on the surface but the formula and the goal is the same.
So thank you for trusting me with your business.
I know business means the world to me and I respect how important yours is to you.
So look around, leave me a comment under a post or follow along on social media.
I appreciate you being here and I look forward to being alongside you as you grow your amazing idea or business.
Heike
