JUST BECAUSE YOU DIDN'T CREATE A PERSONAL BRAND DOESN'T MEAN YOU DON'T HAVE ONE

3 people + 3 (unknowing) personal brands

1. The young entrepreneur

Sandra, a young entrepreneur, contacted me for a headshot the other day. We scheduled a phone consultation to go over how she'd like to be photographed.

As we spoke more about her business, she told me she doesn't have time to create personal a brand for herself. She just needs a profile photo.

Her comment stopped me in my tracks.

Because, the reality is, even if you haven't put a conscious effort into creating your personal brand - you still have one. 

When you don't take control of it, it still exists, it's just out of our control.

Personal branding is: how people perceive you and your business. These are the three basic areas that makeup your personal brand:

  • How you are seen
  • What you do
  • What you stand for

 

2. The best selling author

The other day I was reading a comment in a Facebook business group.

It was posted by a copywriter/ghost writer. She was...

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SIDE EFFECTS OF DESIGNING A POWERFUL PERSONAL BRAND

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With so many people giving advice about personal branding, it’s hard to weed through the good and bad advice.

There are so many experts...

... from people who’ve been in business for years and kept their business thriving through many ups and downs.
... to people who’ve created their first website using a template.

Both will have useful advice - but who's going to help you make the biggest strides, in the least amount of time, with the least amount of (expensive) setbacks along the way?

My name is Heike Delmore! I’ve worked with everyone from budding entrepreneurs with just an idea to blue chip brands like Mastercard, Bayer, Dundee Wealth Management and Thomas Cook travel. I’ve helped coaches, authors, real estate agents, bankers, psychics and stylists define their brand and bring it to fruition to change their lives. 

Their results? They’ve hit the ground running months and often years ahead of where they thought...

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