JUST BECAUSE YOU DIDN'T CREATE A PERSONAL BRAND DOESN'T MEAN YOU DON'T HAVE ONE

3 people + 3 (unknowing) personal brands

1. The young entrepreneur

Sandra, a young entrepreneur, contacted me for a headshot the other day. We scheduled a phone consultation to go over how she'd like to be photographed.

As we spoke more about her business, she told me she doesn't have time to create personal a brand for herself. She just needs a profile photo.

Her comment stopped me in my tracks.

Because, the reality is, even if you haven't put a conscious effort into creating your personal brand - you still have one. 

When you don't take control of it, it still exists, it's just out of our control.

Personal branding is: how people perceive you and your business. These are the three basic areas that makeup your personal brand:

  • How you are seen
  • What you do
  • What you stand for

 

2. The best selling author

The other day I was reading a comment in a Facebook business group.

It was posted by a copywriter/ghost writer. She was...

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